Copywriter/Creative Director


Copywriter
Watch, listen, connect the dots
Find the IS in a mindset of NOTS
Create the reason that fuels the need
Stir the appetite it lives to feed.
© Linda Penney

Words' Worth.

I’m an award-winning copywriter and creative director, for more than 25 years in major Philadelphia ad agencies, and now an independent consultant developing brand voice and messaging for a select complement of clients throughout the U.S. 

My reputation has been built on my ability to absorb and convert complex information into powerful concepts and messaging that excite, educate, influence, and engage audiences across multiple platforms, agendas, and industry sectors. Creative, targeted messaging that helps define, shape, and adapt attitudes into action.

Clients have included Campbell’s Soups, Pepperidge Farm, MetLife, Penn State, GMAC Mortgage, Peterson's College Guides, Lehman Brothers, DuPont Surfaces, Comcast, GE Water Technologies, GE Transportation, BENECOL®, SPLENDA®, PEPCID®, VIACTIV®, Delaware Tourism, Independence Blue Cross, Delaware Lottery, Episcopal Relief and Development, Pitney Bowes, Right Start, United Way, City of Philadelphia, PNC Wealth Management, Janney Montgomery Scott, and ARAMARK. Also a variety of national hotel and restaurant chains, premier New York real estate developers, international technology innovation companies, food processing and distribution companies, banks and financial services firms, professional associations, service firms, and non-profits.  

Recent work -- Video Scripts: 


I’ve supervised creative teams on dozens of branding initiatives for a sweeping range of high-profile national clients, winning awards along the way and thriving in a competitive, high-stakes, budget-driven arena where things come together only when egos and personal agendas are checked at the door. Among these are ARAMARK and Independence Blue Cross campaigns related to their separate sponsorships of the Olympic Winter Games in successive Olympic years.

I graduated from Temple University in 1982 with a degree in journalism. Prior to transitioning into the creative end of advertising, I was a newspaper reporter, film critic, and editor for a suburban Philadelphia weekly. Along the way, I co-wrote book and lyrics for “Mumbo Jumbo,” an interactive children’s musical produced off-Broadway in 1996 at Pulse Theatre, and served on the adjunct journalism faculty at Temple. A Philadelphia-area native, I live and work in southwest Florida (cue The Doors' "People Are Strange").

A lifelong cinephile and film historian, I am also an obsessive, multi-volume human encyclopedia of broadcasting and classic TV. Enlarge the article below to read all about how my writing life began with old movies on TV, encouraged by Philadelphia's "gentleman broadcaster," Bernie Herman.

Not long ago, I contributed a story about my mother's "radio days" days at WFIL-AM during the 40s and 50s to the permanent archives of the Broadcast Pioneers of Philadelphia. It was a labor of love, celebrating both my beautiful mother and my lifelong connection to -- and affection for -- local Philly broadcasting. Read it here.

Currently, I am dedicating my time exclusively to writing for existing clients and working on a semi-autobiographical novel. Thanks for visiting.

Visit my blog, My Two Cents.








Site updated January 2019.
©2019 Linda Penney. All rights reserved.