Construction and Design

Print Ad Campaign - GE MODSPACE

Developed all concepts and copy for a series of ads and a brochure targeted at construction managers, describing the safety and cost effective advantages of GE Mod Space materials and products on the job site.

A brochure for facilities managers of colleges and universities, positioning the cost-effectiveness of GE pre-fabricated dorm space, was also part of this campaign.

Scroll down to bottom of page to view/download complete samples.

Print Campaign - Switzer Design Group

I developed this print ad campaign for a Manhattan-based architectural interiors firm that specializes in creating unique lobby environments for the corporate headquarters of  international clothing retailers.

The client wanted to expressly impart the ethnic diversity of their partners in the messaging, while focusing on the firm's specific design and construction capabilities and their successful, long-standing relationships with their contractors.