Financial Services

Ad Campaign Air Force Assoc - MetLife Home
& Auto

Created concepts and developed content for this campaign targeted to readers of the Air Force Association Times, persuading them to switch from Geico to the new preferred carrier, MetLife.

Direct Mail - GMAC Mortgage Corp.

I developed brochures, print ads and direct mail that was targeted to a variety of GMAC's consumer and b2b audiences.

Web Content - National Penn Bank

I develop content on an as-needed basis for the retail and commercial website of this large regional bank holding company. Links to some of the product pages I've written are below.

Scroll down to bottom of page to view/download complete samples.

Chalk Talk - Met Life CORE Powerpoint Presentations

One of 14 PPT presentations targeted to hospital employees and teachers that I created as part of MetLife's Curriculum of Retirement Education (CORE) branding.
In addition, I created concepts and copy for all of the pieces in the CORE suite of materials, including flyers, brochures, posters and statement stuffers.

Direct Mail Postcards - Beneficial Bank

Created concept and copy for a series of postcards creating awareness of a regional bank's small business services.

Capabilities Brochure - Janney Montgomery Scott

Developed concept and content for capabilities brochure of a leading national investment firm, as well as an investment advisor recruitment version.