Web and Digital

LaSalle University Abstinence Education - Website

Concept, content strategy and copy for LaSalle University School of Nursing and Health Sciences/LaSalle Neighborhood Nursing Center's youth abstinence education

Viactiv and Benecol Websites - McNeill Nutritionals

Working with art directors from McNeill's interactive agency, I developed launch concepts and all content for the original Viactiv consumer website. I also developed, named and wrote its companion e-newsletter, V-Spirit.

For their Benecol spread, I developed and wrote all content for the brand's next-generation website and their monthly e-newsletter, Benecol Heartbeat.
With the exception of time-sensitive offers the  original content on both sites remains.

Episcopal Relief & Development - Website

ERD is the official relief and development organization of the U.S. Episcopal Church.
During 2007-2008, I developed concepts and all content for a full-scale rebranding initiative that included a new website.

USA Technologies - Website

website for this company that develops cashless payment technology and networks vending machines and other equipment for commercial and institutional applications.

Comcast - Customer Central Website

I worked with Comcast's UX department to develop comprehensive content that directs customers in purchasing services, managing accounts and troubleshooting.

Massage by George - Website
For this site, I developed the copy concept and wrote all copy. 

Wyndam Veneto Hotel & Casino, Panama - Website

The Veneto was completely transformed and repositioned by The Andalex Group to meet the standards for acquisition by a major U.S. hotel chain.

Part of Andalex's marketing initiative to achieve this was to develop a new Veneto website to reintroduce this world-class gaming/resort destination to travelers and guests worldwide. I created all content for the original site.

Web Content - Peterson's Online -

I am an ongoing contributor to the nation's leading online provider of educational content. I have written dozens of comprehensive narrative descriptions of undergraduate, graduate, professional and vocational programs, private schools, online schools and military service academies. Below are links to a few.



National Penn Bank - Website

I develop content on an as-needed basis for the retail and commercial website of this large regional bank holding company. Links to some of the product pages I write are below.